Very basically sponsorship is a form of marketing in which you receive something in exchange for specific deliverables that translate to a return on investment. In our case, the majority of the time this means Konig would supply wheels in full or at a partial cost in exchange for these deliverable(s).

These deliverables could be things like written recaps after each event with high resolution images, Konig livery on the vehicle, unique content for Konig’s use in advertising, or other arrangements.

The thing that is extremely important to understand is that your sponsorship is to increase the awareness of a specific Konig product or the brand in general. It takes far more than just running logos on your car and going to local car meets. While we wish that we were able to sponsor everyone that wants to represent us, we have limited sponsorships available.

With that all said, you should keep in mind that your proposal will be reviewed and considered along with all of the other proposals we receive. So when you put together your proposal you may want to think about that and figure out what you can offer that will bring value.

Also if you’re a race team or driver that competes as a NASA or SCCA racer, you may want to check out our NASA sponsorship program.